Life is like a box of brownies…

It was like having a little chocolate coated candy angel come from heaven to make yummy treats. Just. For. Me.

It is admirable, not to mention understandable when people start food companies out of necessity for their (or their children’s) allergies. 

What you don’t seem to find is people starting companies to bring phenomenal tasting, quality products to the market when they don’t have a personal need for that product. Shy of the big box companies creating mirror products because they already have millions of users they can tap into for sales, of course.

Let’s be honest, Cheerios did not go gluten free because the board members at General Mills were emoting in the form of food, it was all about market share and returning some of the love to home base. And since my household has consumed about 18 boxes in the last three months… I’m ok with that.

The wow factor is based in companies that have little to no understanding of the need for an allergen free product, who are not looking at the market share, but rather see a group of people that could hugely benefit from their gifts.

When I first sat down with my friend Brooke and began explaining my bizarre eating habits she gave me a crazy look, wrinkled her nose like I’d done something foul and said, “what on earth is gluten”? This lead into a long discussion on what it is, where it comes from, what food it’s hidden in and why some people can’t eat it.

Having the gift of candy making and having started a company of her own, she returned home to do research. Intense research. Amazing research. When we met again, she told me what she had learned, what she was focusing on and what an exciting challenge this was to her.

What? You care? I was so floored. How could someone who can eat anything care so much about what I can’t eat? No one else had.

She began an exhaustive overhaul of what she had been doing and eliminated all gluten containing ingredients from her facility. She revamped some of her recipes to include ingredients that were gluten free. And then… she started mixing. She started creating. A waterfall of tears streamed down my face when she came up with a mix for brownies that was both gluten AND rice free. My allergens.

It was like having a little chocolate coated candy angel come from heaven to make yummy treats. Just. For. Me. (ok, so they weren’t just for me, but it felt like it)

She flew into high gear with her sampling team (her young boys who have no allergies) and before long created a chocolate chip cookie mix, banana bread, carrot cake, white cake, and chocolate cake mix. If it wasn’t good to them, it wasn’t good enough for us. Yes, it was actually important that it tasted good too. Novel thought, and it worked.

Suddenly she was in multiple top retail outlets! Last week she opened a new store front. I’m so excited for Brooke and her family. This venture was truly from the heart and from my heart I say thank you. Brooke’s really does Send the Best.

Visit @brooke.sendthebest pick up one of their mixes (or chocolates! at a local grocer) or go visit them at their new shop in Terre Haute, IN at 10 N. 5th Street.



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