Last week my son asked me why everyone knows about it, if it’s a secret. Of course, we were sitting in the car, parked in front of the mall, reading the window signs indicating the final days of a semi-annual sale on underwear.
His follow up question, once we went inside, was “why are there so many butts hanging out.” Yes, he was referring to the mannequin displays… this time.
I absolutely love the perspective this kid brings to my life. He often makes me stop and ask myself questions about things that I pass as normal. I have never thought odd, the name of the store or how the products were displayed. Until now.
So, what is healthy about underwear shopping with a seven year old boy, you ask. Not a thing… other than my perspective. Up to that point I hadn’t really thought about looking at my shopping experience differently.
I had popped in just for the sale. I don’t normally go there unless I’m intending to redeem a free underwear coupon and on this day, I was fresh out.
I loaded up my arms with items that sort of fit my needs, in colors I wouldn’t normally buy and took them home without trying them on.
As a marketer I understand the sale tactic and yet, it wasn’t until I got home that I realized I fell victim to it. Big time.
To recover, I took it all back. I bought 5 pairs of my favorite underwear, in styles I liked and one bra in my favorite fit and a color, for everyday wear. Then I got a refund of nearly $60.
Lesson? Yes, you save money if you just buy what you like, even if it costs more ($50 bra vs sale $19.99 bra) and there is a cost to hitting up a sale… no butts about it.