If you are over eighteen, chances are pretty good that you have heard the traditional advice on interviewing. Some of the highlights include: dress professional, use minimal makeup/trim facial hair, don’t overdue on jewelry, show up early, take your resume, send a thank you note, etc.

The interviewing necessities that do not seem to be covered include managing your social presence. When searching for candidates I tend to look at what people “are not” sharing in an interview. I start simple: do they have a photo, do they have a resume and what are their public facing social media photos saying about them?

  1. Add a photo to your LinkedIN profile that is professional.

It’s $30 to go to JCPenney portrait studio and have a professional head shot taken. It doesn’t need to be a work of art or the most magical photo ever, what it does need to be is professional, neutral and business card worthy.

2. Fill out your LinkedIN profile entirely and attach a resume.

Regardless of listing your previous places of employment, you need to  have as much professional information as possible on your profile for quick reference and a meaty resume that lists the functions of those positions. You might even consider including reasons for gaps in employment, as some employers will skip right over a resume with unexplained holes.

3. Edit your social media accounts.

I know, you really liked the photo of spring break weekend, your senior year in college and all of the festivities that came with those memories. Unfortunately, you kept it as your banner on your facebook page for three months and now it’s public facing, forever.

Your instagram accounts let me know where all of your tatoos are, your favorite fermented beverage and the many games you can play with quarters, golf balls and plastic dolls. Unfortunately, that doesn’t adequately represent many of the conservative professional positions businesses are hiring for.

Make changes, be smart, remove, save and store inappropriate photos. Consider the profession you are applying for. Would potential consumers, donors, students, parents or board of directors support and encourage the image you are displaying on social media?

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